You have to hand it to Animal Planet. If you want to guarantee your online pet Halloween contest will be shared far and wide, invite a bunch of web editors to dress their pets and compete. Then, sit back, relax, and watch the pageviews roll in. Rinse and repeat. For extra points, make sure some of the competing costumed dogs are from sister publications.
Imagine my surprise when I visited the contest page and saw that Sam, the sweet Pittie my friend Mandy (deputy editor at our sister pub, xoJane) adopted was going head-to-head with Mr. Moxie in the poll! I won’t be upset if Sam wins — I do love when Pitties win at life in general — but Mr. Moxie isn’t going down without a fight! So please vote for your favorite pup (Moxie! Moxie! Moxie!) over at Animal Planet.
Here are some behind-the-scenes shots of Moxie modeling AP’s orca outfit. He was a good sport and got many (tiny) treats for his efforts. Don’t let his complete humiliation be in vain:
