When Oregonian Lindsay Nelson adopted her dog, Asha Wolfe, she set about finding the teeny little Chihuahua a warm woolen coat. But, she says, “All I found was mass-produced, cheaply made garments with cheesy fonts and obnoxious colors.” That’s how Nelson found her calling: creating a collection of elegantly understated coats for dogs. She named the line Asha Wolfe in honor of the dog who inspired it.
Handcrafted in Portland using repurposed vintage blankets (including several by Pendleton), Nelson’s designs are — like the city they’re made-to-measure in — the definition of laid-back luxe: elegant yet understated.
Asha Wolfe coats are a cosmopolitan-casual uniform ready for globetrotting fashion hounds. I’m a fashion critic and globetrotting fashion hound myself, so trust me when I say these coats would look at home in any park in any of the world’s style capitals.
We dig how serious Nelson is about style, calling her collection “a reclamation of animal respect in the form of fashion.” Just check out her blog, which reveals an eagle eye for canine design that’s almost as sharp as that of Dogster’s own Janine Kahn!